Vision
To ensure that San Francisco is the most compelling destination in the world.
Mission
To enhance the local economy by marketing San Francisco and the Bay Area as the premier destination for conventions, meetings, events and leisure travel.
Values
The SFCVB's organizational values are:
Strive
- We will strive to perform at our highest levels at all times with a commitment to giving our personal best at all times. We will uphold our goals and values and conduct all business with honesty and integrity.
Foster
- We will foster a work environment that values and encourages communication and openness, diversity, individual contribution and positive attitudes.
Create
- We will be a fertile environment for creativity, innovation and teamwork. We will keep the SFCVB at the forefront of the industry, as befits one of the world's most creative cities.
Value
- We will value our members, stakeholders, clients and most of all, each other, by being respectful, appreciative and willing to learn.
Be Accountable
- We will be accountable to our goals, each other and fiscally accountable to our stakeholders.
Bureau History
For nearly 100 years the San Francisco Convention & Visitors Bureau has worked on behalf of its members to promote San Francisco as the destination of choice for conventions and leisure travel. The Bureau is an outgrowth of the San Francisco Convention and Tourist League, a non-profit, local business association founded in 1909 to reclaim the City's position as a world-class destination in the wake of the devastating 1906 earthquake and fire.
The Bureau continues that mission today, aggressively marketing and selling San Francisco to attract visitors. The Bureau is a private, not-for-profit, 501(c)6 membership organization, headed by a Board of Directors made up of 45 business leaders from various companies, elected by the membership. Additionally, in 2003, the Bureau established a 501(c)3 foundation to raise scholarship funds for students enrolled in local hospitality management programs and to produce educational programs.
